Remi
Hybrid Space Rebranding
Overview
Establishing a Botanical Sanctuary in the Heart of the City
Remi is a hybrid destination where artisanal coffee culture converges with the art of floral design.
The objective was to redefine the "botanical sanctuary" concept, positioning the space as a primary cultural hub for seasonal inspiration in NYC. By harmonizing the sensory experience of handcrafted beverages with bespoke floral arrangements, the identity establishes an elevated environment for the community to recharge and reconnect.
This integrated brand system bridges the gap between a specialty café and a floral atelier, ensuring a cohesive visual narrative that resonates with the city’s design-conscious audience.
Creative Services
Brand Identity System (Color & Typography) • Logo Design • Website • Menu, Stationery • Packaging • Social Media Strategy
Moodboard
Primary
Secondary
Highlight
Logo
Building upon the foundation of the original design, the redeveloped logo enhances brand personality while prioritizing visual harmony. The refined structure is engineered for versatility, ensuring a seamless and high-impact application across a diverse range of packaging and brand touchpoints.
Wordmark
The wordmark features a high-contrast sans-serif with fluid, calligraphic gestures that mirror the organic silhouettes of botanical forms. This typographic choice establishes Remi as a premier destination for modern, avant-garde floral design.
Symbol
The symbol serves as a dedicated botanical mark, specifically designed for flower-centric graphics. While the symbol provides immediate category recognition, the wordmark maintains a strategic neutrality, allowing for a flexible representation that encompasses both the specialty café and the floral studio.
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Ecommerce
strategically engineered to streamline the floral procurement process, serving as the primary touchpoint for customer engagement. By showcasing a curated collection of modern, avant-garde floral designs—rarely found in the local market—the website functions as both a digital gallery and a high-conversion checkout service, bridging the gap between artistic inspiration and effortless accessibility.
