Okonomi
Restaurant Brand Refresh
Brand Vision
Okonomi serves traditional Japanese breakfasts based on the principles of “Ichiju Sansai” and “Ichiju Gosai,” consisting of rice, soup, side dishes, and a main protein to provide nutritional and visual balance.
Project Goal
The new illustrative assets add depth to the restaurant’s human-centered identity, reflecting its commitment to carrying on the ancient philosophy of Japanese dining in New York.
Logo
The retouched logo features a more handcrafted texture, aligning with the project’s goal of adding depth to the brand’s human-centered identity.
Original
Alternatives
Primary
Secondary
Highlight
Highlight
Typography
The new set of typefaces creates a visual harmony between simplicity and the brand’s personality, aligning with the new art direction.
Illustration
The brand’s custom menu illustrations emphasize the restaurant’s cozy, homey atmosphere while reinforcing its friendly, approachable appeal to the local community. The color palette and brushstroke textures represent the brand’s signature visual characteristics.
